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Marketing, Racing, Shops -

  Rhys is a professional driver. But did you know that he is also a shop owner? He has taken his love for racing and turned it into a successful company. Rhys Millen Racingproduces parts, builds movie cars, and champions race teams. His repertoire includes Global RallyCross, Pikes Peak, Formula Drift, Fast & Furious cars, Penzoil commercials, and RedBull sponsorships. The dedication to the sport and the constant drive to get new contracts puts Rhys in the upper echelon of specialty shops. Tune in as he talks about the challenges of meeting deadlines and the time required to maintain his...

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Marketing, Shops -

  Lucas English of English Racing currently has built the fastest Evo X in the world. They have also been a key player in pushing the GTR to the limits at the drag strip. He has grown from humble beginnings in the DSM scene to a world-renowned shop for fast imports. English Racing is located next to Lucas’ house in a rural area outside of Vancouver, WA (just north of Portland, OR). He has struggled with land usage permits, neighbor complaints, and unrealistic expectations from customers. But his story shows that hard work and determination can make you successful. Software:...

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Marketing, Racing -

  Mark Jager doesn’t own a shop and he isn’t a professional driver. He is an enthusiast who loves to go fast and continues to push his car to the limits! Mark’s efforts off the track have raised the bar for how a driver/team can help their sponsors by actively providing updates, attending events, and using social media to generate exposure.  Mark addresses some of the shortcoming that are prevalent in the racing industry when it comes to sponsorship and hopes his story can help change it. Action items for this week: As a driver, send a status report to...

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Business, Marketing, Racing -

  Jimi Day from FM3 Marketing talks about how he went from being an investment banker, to a shop owner, and finally to a marketing company that hosts and promotes motorsports events.  His company is most well known for their involvement in the Hot Rod Power Tour, Holley LS Fest, the Optima Search for the Ultimate Street Car series, and their newest event called Road Trip – Cars & Cones. He took his expertise at writing proposals and took that knowledge to get sponsorships for builds. He emphasizes that you need to be humble and try to continually improve how you...

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